What is a click·bait?

Click-bait is a web page link designed to entice users to go to a certain web-page or video. Click-bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make readers curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Almost every web page I visit nowadays has something that is click-bait.

I cannot blame them for following industry standards, but there’s a point of obscurity that everyone should realize: Satisfaction.

If your ‘click bait’ doesn’t leave the user satisfied, you’re gonna leave a negative impression; and on an information highway that is congested and saturated, apologies don’t really work as well as you’d think. You don’t get a shot at it on the internet – where attention span is very limited, fast-paced, and pricey.

Times Square in New York City is similar in some ways. Although the Click-Bait isn’t as personified, and the dichotomy isn’t fully valid, an advertisement in the real world is not as intrusive as an advertisement completely covering your screen.

The Amount of visual real estate on a screen is limited, whereas the amount of real estate visible by your eye is a lot more abundant. The human attention span usually likes to run around, discover, embrace, and experience new things, by not visually satisfying or enticing the party, you run the risk of disapproval and flip the “on to the next” signal for the party.

This is why advertising and marketing seemed so provocative in the early 20th century. If you watched any episodes of the TV Show “Mad Men”, you will notice Don Draper’s development into strategies that invoked emotions or feelings, as a result, to sell more to the client and the customer of the client.

With the internet in the mix, a plethora of different new innovative products, and a reality in which the customer is aware of being sold to, the variables get complex, and new methods such as click·bait will surely rumble a few feathers.